Craig began his career by working up to a senior position in a start-up fashion company. The role touched on various responsibilities including creative direction. Redesigning the website and building a brand identity were the major projects, whilst email marketing and creating bespoke approaches at engaging the customer was the every day mission. Also working closely with the editorial team to create a narrative across social media and the blog.
Sadly 'The Idle Man' is no more... The memories will be cherished...